Co-Founder, Executive Producer, Tape Project Inc. July 2020 - Present.
Curate new expereriences happening in Arts and Culture in NYC and Beyond. Oversee all production projects and work with Partners and Tastemakers.
Executive Producer, “Special Projects”. Hue&Cry Animation Studio. (February 2020- May 2020)
Joined the talented team at Hue&Cry to lend a hand with several special projects, among them an launch film for Jean-Michel Cousteau’s “Ambassadors of the Environment” newest camp location, the Virginal Lottery “Keno” Game Launch Campaign and MSNBC’s Chris Heyes Podcast Promo Campaign.
Director/Content Creator. “Tommy x Lewis x H.E.R.” Collaboration Series. (November 2019-February 2020)
Concepted and directed a series for the launch of Lewis Hamilton’s 4th Tommy Hilfiger collection on which he collaborated with Grammy-winning music artist H.E.R. Captured them speaking about fashion, collaboration, music and art in the Tommy design studio in London. Working closely with the Laird&Partners, Tommy, Lewis Hamilton and H.E.R. teams to release the content series in sync with the collection reveal.
Showrunner/Director/Creative Director, “Being Naomi” YouTube Series. (October 2018-November 2019)
Collaborated closely with supermodel Naomi Campbell to produce Season One of the YouTube Series called “Being Naomi”. I crafted the content strategy for the show, creative directed the 27 episodes and shot and directed some of of the content, including her “Airport Routine” and “Shopping at Whole Foods” episodes which became viral sensations. Worked alongside her team at large: agents, PR and social media teams to coordinate her digital footprint and create a comprehensive PR and content release schedule. Led a global production team that captured content for the series across the US, Europe, Africa and Asia. Kept in close contact with the YouTube Fashion and Beauty team to stay current with all the trends in video content creation. One of our collaboration episodes has been nominated for a “Streamy” Award.
Executive Producer. Bobbi Brown Cosmetics, NYC. NY. (March 2018 - July 2018)
Produced a multi-media launch campaign for the “House of Luxe” Lip Collection. Worked with photographer Alexandra Nataf of Unconditional Magazine, Mario Godlewski, as well as with Consulate Editorial to create key visuals, launch films, social media posts and all visual merchandizing for the September launch of the new product line.
Executive Producer, Kilian’s, NYC, NY. (December 2017 - April 2018)
Produced a Multi-media Project for the Launch of a new line of perfumes by the french brand Kilian’s. #mykindoflove is a social media campaign that comprised of a long form film, short vignettes telling the story of each perfume, stills as well as Instagram stories for the global launch of the brand.
Executive Producer. Blood Global x Samsung VR. NYC, NY. (November 2017 - September 2018)
Identified and curated independent VR filmmakers and awarded production grants to them to create VR episodic content for the Samsung VR platform. Working with each of the 6 filmmakers and their teams to complete the Pilot Series of 4 episodes for an April delivery in time for a launch event at the TriBeCa Film Festival.
Freelance Executive Producer. Here Be Dragons. NYC, NY. (July 2017 - October 2017)
Worked as an Executive Producer as well as a Line Producer on a multi-media project for Mastercard and McCann NY that showcased Mastercard's humanitarian aid to NGO's in Greece helping with the refugee crisis. Produced a short documentary about a young Syrian refugee family and how they are affected by the crisis and how Mastercard's products are helping them survive. In addition, we held the first ever live stream refugee band concert from a refugee camp in Kara Tepe, Lesvos which was a live stream duet with performers in the US who are former refugees. The live stream was an immersive private concert experience at Washington University in St. Louis MO on October 12th and was accompanied by an art exhibit of articles representing what refugees had purchased with Mastercard Products.
Freelance Art Consultant and Experiential Executive Producer. Samsung "The Frame" Launch Event. NYC, NY. (May 1 - June 23 2017)
Provided art expertise in the conception and curation for an immersive live event to launch the brand new Frame TV by Samsung. Worked closely with Samsung's Consumer Engagement Team, Art Curator Elise Van Middelem and with the "Fake Love" creative team to engage Yoshi Sodeoka, LaTurbo Avedon and Sebastien Leon from the Samsung Collection to participate in the event. Crafted the Run of Show for the event and worked closely with the 3 artists to determine how their work will be shown. The launch event was on June 22nd and 23rd in TriBeCa, NYC.
Freelance Experiential Executive Producer. Out of Order Magazine x NikeLab. NYC, NY. (March 2017 - May 2017)
Produced a short film along with still images for the "I, David" campaign featuring American Ballet Theater Principal Dancer David Hallberg. Worked closely with OOO Creative Director, Dorian Grinspan to craft the content for the "Objects of Desire: a 20-year exploration of apparel design and innovation" which launched at the Nike Event Space on 45 Grand Street in Soho, NYC on May 31st 2017. The film and teasers were directed by Niclas Gillis and DoP-ed by Steve Annis. The still photography and set design was by acclaimed artist James Casebere. Event space design by Jonathon Beck.
Freelance Executive Producer, You & Mr.Jones and Blood Global, NYC and London. (May 2016 - February 2017)
Worked with the Blood Global team within the Samsung marketing team on the launch of the Gear 360 camera. Contributed to the strategic plan and executional plan for the launch, produced launch events in Cannes and at VidCon and ran a content-creation competition for amateur filmmakers working in 360. Produced the Creators Award Show at the Washington 837 space. In addition, worked with the Elephant Crisis Funds, DNA Models, The Leonardo DiCaprio Foundation, Clinton Global Initiative, and Tiffany&Co to launch the #KnotOnMyPlanet social media campaign on September 9th, 2016.
Head of Production, Co:Collective, NYC, NY. (April 2014 - April 2016)
Build a production department of 8 producers and a studio team to handle all production projects. Set up a Maker Studio, comprising of a print production studio, an edit suite and an audio recording room. Worked on all YouTube Creators campaigns for 2 years. Provided support for new business pitches. Lead a creative team and two producers to launch a campaign for WaterAid called “Give a Shit” which culminated in the release of a poop-emoji app and an art event on World Toilet Day, November 19th 2015, where work from 30+ artists from all around the world was displayed and sold to raised awareness for global sanitation issues. Continued my work with Dress for Success and produced a long format video that was shown at their biggest fundraising event. Negotiated contracts for influencers in campaigns for Microsoft, E! Networks and WaterAid.
Executive Producer, Co:Collective, New York, NY. (November 2012 - April 2014)
Produced all live action, print and digital projects for the company. Produced the inaugural “Straight Up” event at the Crosby Hotel. Curated and produced a speaker series called #Rethink where experts in different fields gave a TED-like talk in collaboration with the co-working space Grind. Published all content on Grind’s website. Helped with the production of the first-ever YouTube Music Awards. Produced a photography book for Dress for Success, highlighting 20 women and their stories.
Freelance Executive Producer, KBS, New York, NY. (August 2013 - November 2013)
Produced a multi-media campaign for TJX, called “The Gifter”. Worked closely with acclaimed director Todd Field and the agency creative team to make TV spots, movie theater trailers, as well as a print campaign for the Holiday season.
Executive Producer, STARDUST, New York, NY. (November 2011 - July 2012)
Managed and mentored a team of producers, designers, VFX artists and editors for all projects in the NY office. Worked closely with a creative director on projects ranging from an AR app for Macy’s Brasil Campaign, to a web film and look book for the collaboration between the UK brands Passarella Death Squad and BoxFresh, to an Elizabeth Arden long format animation piece commemorating the brand’s heritage and legacy. In addition, under my leadership the team completed TV campaigns for Macy’s, TBS and USTA to name a few. Lead new project pitches, bid projects and collaborated with agencies and other production partners to assemble the appropriate team for each project. Furthermore, I created an art space in the office and I had art openings quarterly where I showcased the work of up-and-coming artists in mediums ranging from portraiture oil painting, to fashion photography and custom-build motorcycles.
Senior Producer, Martin Agency, Richmond, VA. (December 2008 - October 2011)
Spearheaded projects for Norwegian Cruise Line, Xfinity and Walmart with shoots in the US, Europe, South Africa and New Zealand. Produced a social media campaign for Mentos which shortlisted at Cannes Lions 2011. Produced a project for LEGO that won the MOFILM Festival in Cannes in 2010.
Producer, Y&R/TeamDetroit, Dearborn MI. (October 2005 - November 2008)
Produced brand projects Lincoln as well as some digital projects for Ford and Crain Communications. Worked on the Mercury campaign with spokesperson Jill Wagner.
Producer, Campbell-Ewald, Warren, MI. (October 2001 - October 2005)
Worked on the Chevrolet business. Produced multiple campaigns for the full line of vehicles. One notable project was an epic summer campaign, directed by Jan DeBont.
Associate Producer, W.B. Doner, Southfield, MI. (June 1999 - October 2001)
Supported on variety of projects for clients like Mazda, AutoTrader.com and Macy’s. Produced a campaign for DirecTV and Blockbuster that aired on the Super Bowl XXXV.
Assistant Media Planner, EURO RSCG Tatham, Chicago, IL. (Summer 1998)
Interned on the Media Planning Team. Helped develop strategies for the client branding efforts and planned events for a variety of clients.
Intern, Beauty Department, Glamour Magazine, New York, NY. (Summer 1997)
Worked closely with the Beauty Editor, Charla Krupp, and helped with research and layouts. Did extensive organization of materials and scheduled departmental meetings. Attended photo shoots.
Intern, Sotheby’s, New York, NY. (Summer 1996)
Worked in the Nineteenth Century European Painting Department. Helped with the production of catalogs for future sales, learned to inventory new acquisitions and obtain authentication letters from experts. Attended sales as a part of the 19th Century team.
Education:
Mount Holyoke College, South Hadley, MA. B.A. in Art History & Film. May 1999. Berkshire School, Sheffield, MA. High School Diploma. May 1995.
Skills:
Fluent in Bulgarian and English. Good comprehension of Russian, Italian and French.